What’s the best possible outcome from posting on LinkedIn? I personally think it’s a poor place to “build your brand” - it’s mostly your friends or existing professional acquaintances that see your stuff, and whether you’re looking for a job or trying to do business development, those people are rarely your target market. I think the engagement is better because you have a natural “following” of all your friends / colleagues, but it’s meaningless.

This is par for the course for Li, I’ve found it seems to be about activity or making you feel like you’re doing something, without actually getting any value and in reality just scrolling social media.

YMMV of course, maybe there are real people who’ve had great value from posting?