That quotation is coming from programmers themselves.

Managers and execs aren’t saying this it’s the programmers and coders themselves making the claim that coding was never the hard part.

It is still an insult though. It’s an insult to themselves. It’s the lie all programmers including me tell themselves as reality itself insults us. Coding WAS the hard part.

That’s exactly what we were good at. Now our skills are getting owned by automation. How do we face reality shitting in our faces? We lie. We fabricate a reality that’s more acceptable. We frame our environment in a way that still validates our existence. If AI has invalidated all of my programming skill then I need to find something else to support my identity.