If an ad isn't blocked, I fast forward through it. If I can't fast forward, I mute it. If I can't mute it, I'll mute my computer and change tabs for the duration. If it's a page in a magazine, I flip it quickly. If it's a billboard I'll avert my gaze. If it's in an airplane I take out my headphones and cover the screen.

I find being advertised to so annoying there's no way in hell I will spend my limited time on this planet willingly consuming an ad.

Yeah, why should I watch your content? If you want me to watch your crap, please pay me. Otherwise it's my time and attention, you expect to get for free.

Or you could not consume the content.