> My immediate thought upon clicking the link referenced in the article, is that the first thing I see is at first glance looks like astrological signs taking up the entire height of the page.

Sadly this is unavoidable as constellations are used in astronomy and astrology. They both also use letters and numbers. That doesn't mean they're the same thing.

> Something that I think folks really need to pay attention to, however, is the first impression. The app reviewer doesn't just hit a reject button and call it a day.

With respect I think you need to reread the actual blog post about the app rejection. It's pretty clear the app reviewer took a quick look and rejected it without any understanding at all. I don't know why you think these reviewers are so conscientious, they're line workers and sometimes they just get sick of the grind and it's easy to reject. They're human.