I have my doubts about this. Brands are a about reputation, and reputation strongly affects responsibility when business decisions are made. If a manager decides to vibecode a solution which eventually fails, said manager will be punished. If instead a mainstream software is bought, and it fails - well, everybody has the same trouble around, right? It's not a personal mistake anymore. I suppose there are niches where branded software may give way, but I don't think it's gonna be a general trend.