Being awful is easy when you start, but think about how much they have worked, how hard they have worked, how much an anti-anti-christ they must have proved themselves to be, what Indiana Jones traps they must have escaped to reach Palantir's CEO from the lobby, how many kids they probably have sacrificed to Satan, to get a contract from one of the most prominent and established war crime houses in history, to do what Google Analytics could do with copy-pasting three lines of code and signing in with your own Google account — just so they could burn their already-gone reputation and keep being one of the worst ways to waste human labor, office space, servers, and dead trees. This takes work, and I must admit I'm in total awe. This is going way beyond the competition to prove something, even if that something is the stupidest thing the laws of physics can handle.