> is a turnoff for anyone with a brand or personal image that doesn't mesh with those subcultures.

Most people either don’t know or don’t care about “those subcultures”. I bet a lot of older people think it’s a cartoon figure of Betty Boop (nurse) and miss the furry bit since it appears and disappears quickly. Most people also don’t have a brand.

So it seems like you’re describing a concern that only affects a tiny fraction of people:

- Not interested in paying for custom branding, so obviously not a corporation or influencer

- Dislikes cartoons

- Aware of, and hostile towards, “furry” subculture

That has to be an exceedingly small fraction of potential users of Anubis, and given how much businesses and branders will pay to custom-brand something, I’d counsel them to stay the course. Sure, a few never-payers will never pay, but they wouldn’t have anyways, so they can cope with Nurse Betty or look elsewhere for a competing free product.

If you think about this in physical market square terms — in other words, a bazaar — it seems horrendously rude to complain about a shop logo sticker on a free product handed out to anyone that walks up and asks for it. If you want it white-labeled so you can write your own name/logo on it, you pay for the privilege of displacing their name with yours. But you don’t stand there and loudly complain that their shop mascot has dog ears while holding a freebie bag of product, without losing the respect of everyone who hears you doing so.