That "simple process" requires equipment most people don't own or know how to operate, an oil most people don't keep in their cupboards, and is suggested in a book most people haven't heard of by a tech CTO they would not recognise the name of.

Honestly this is like the Dropbox comment all over again. Everyone is missing the point, it's glorious. :)

Most people cooking steaks don't care about the optimal way to cook steaks, or want to find out.

Most people building software today don't care about the optimal way to build software, or want to find out.

That's TFA. That's the point. That's what we're discussing. :D

Corn oil is cheap and available at costco. A sous vide is a fancy french name for a $150 device from target that keeps water at a specific temperature...

This "simple process" is much, much simpler than most meals one cooks at home. It's not much harder than microwaving something.

You are missing the point. With a small change in the way you do something, the really good thing can be made.