I guess they invested in some new infra and want to make that back over the next 10 months [0]:

> For us, a reasonable profit means roughly this: we buy a batch of servers, and we recover the cost in about ten months. Given the risks and the upfront investment, even if we depreciate a server financially over three or five years, commercially we think a ten-month payback is enough. That is the logic behind our current API pricing. For V3.2 Flash and other models, the standard is the same: recover the cost of the equipment in ten months.

[0]: https://thechatr.ai/blog/deepseek-liang-wenfeng-investor-mee...