Maybe they're right, albeit for all the wrong reasons.

Perhaps the problem is our desire to have everything, no matter what the compromises are. Perhaps the problem is our inability to say, I'm going to go with product X even though it lacks Y because we actually own X. There is virtually no incentive for competition to pop up in such an environment since established companies have a lead of years, decades if you consider the size of the established companies, so consumers will follow their lead.

I don't mean to suggest that buying alternatives is a solution to the problem as a whole, but doing so may allow enough niche products to survive to give those of us who are interested in alternatives and alternative to choose from.