Ime those people don't want to see the content at all; xcancel is used mainly by people annoyed by login walls (I even have an account! It's just annoying.).

(By 'those people' I mean those who tie their app experience to its CEO's politics or whatever. I'm no supporter, nor in the US so don't feel particularly affected anyway, but mainly I just don't care about the CEO one way or another when I use a website.)