No, I don't find anything amazing in Blade Runner's title sequence, and the article does nothing to convince me.

Yes, they got small-caps spacing right: hardly amazing. And what about the "feeling" the article talks about? Where is it and where does it come from?

Creating the title cards is a process that involves a thousand different decisions, all of which feed into each other. Design of this isn’t any different than design of software or design of anything else. The “feeling” comes from all of those decisions harmonizing together into a coherent whole, same way a well-crafted codebase feels correct.

It's probably an AI-written article. I was curious enough about the premise, but there wasn't any intention in there, it sort of wanders about going 'ooh'.

I think Rands had too much coffee.

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