From https://www.ft.com/content/61d41764-f2f7-4906-a112-ff3073972...

> The moves suggest that DeepMind will be absorbed into Google’s broader business. [...] > They added that while Google DeepMind would not become purely commercial, it was integrating further into Google’s business.

I guess might be quite a change (but writing was on the wall, the Deepmind -> Google Deepmind part was the first step)