This feels like the early days of SEO over again. There are no agreed-upon metrics yet, so you can sell all manner of snake oil. Hell, some of it might even work!

> This feels like the early days of SEO over again

There was a brief moment in the early Internet before it was all hyper-optimized... Until the parasites in the advertising industry started attaching themselves to every page.

The year before ChatGPT, the first page of Google was SEO-optimized blogspam designed to say as little in as many words as possible, to splice ads between every paragraph. This was the net result of 20 years of SEO. I suspect this is why Google's AI search didn't get as much pushback as other tools, since its summarization of pages functions is a form of adblock.

Given the ecological impact of AI, I wonder how much damage the ad industry will be causing in 10 years once they figure out how to trick LLMs into manipulating their own users.