> There are plenty of 2010 Toyotas still out there, running great, if you want one.

That's not my point. My point is that the billions poured into designing the three new generations of Toyota since 2010 did not have to be spent by Toyota.

But they did spend it, to design new cars, with little to no actual improvements, and so they have had to price their new cars appropriately, to recoup the cost.

What would a brand new Toyota cost today if billions of dollars were not spent in designing a whole new car, with all new incompatible parts, and all-new jigs? Would we still be looking at $40k for a brand new car?

That is what Dacia is to Renault, the tech from the previous model. Still, Renault is vastly outselling Dacia.