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rockskon 2 hours ago

What a waste of Saudi money.

bestouff 2 hours ago | parent [-]

It's not a financial investment. They're buying influence.

BLKNSLVR 37 minutes ago | parent | next [-]

So we can expect Battlefield: Iran sometime soon?

Starting the propaganda for a ground invasion. I wonder if this one one of the crowd-sourced ideas submitted to the DoD?

sph 33 minutes ago | parent [-]

What do you mean ‘starting the propagand’? It already was a propaganda vehicle, but it will not be the US behind it this time.

nick486 an hour ago | parent | prev | next [-]

>They're buying influence.

Buying EA for influence? With the reputation EA has in gaming? They're a joke - they're not influencing anything. Its like buying a violin to fix a flat tire.

gambiting an hour ago | parent | next [-]

>>With the reputation EA has in gaming?

Do you think your average EA Sports FC or Battlefield player is even aware of that reputation? These games still sell tens of million of copies. Positive influence in Battlefield alone would be huge.

charcircuit an hour ago | parent | prev | next [-]

>They're a joke

They are known for making games that sell to a mass audience and monetizing them well.

It's like calling McDonald's a joke. It doesn't take away that they are a successful business affecting many people in the world.

Morromist an hour ago | parent | next [-]

I agree they're good at making games that sell to a mass audience - but I really think that a lot of franchises have wasted a ton of money partnering with EA, which makes poor quality games that are exactly the same as the one they printed out 12 months ago. I haven't heard anyone talking about an EA sports game since the PS1 era and they seem to have completely missed the e-sports era where DOTA and Fortnight made vast sums of money. Don't get me wrong, they've made a ton of money, but I think they could have made still far more in more competant hands.

Fabulously greedy FIFA seems to have realized this and is no longer partnering with them.

Jach 43 minutes ago | parent | next [-]

News to me about FIFA. SA has been trying to gain "influence" in sports overall, and their video game endeavors also seem focused on "e-sports" more than gaming as a whole. I frequently hear complaints about them in fighting game circles, which is a more niche segment of "e-sports". EA is a big step up even if it's not DOTA/LoL levels.

Morromist 29 minutes ago | parent [-]

Yeah. Actually it looks to me like FIFA jumped the gun a bit. They stopped letting EA making their games in 2023, but then choaked and have only released two not-great looking games seemingly meant for low end systems like phones and the Nintendo Switch. I doubt either sold as well as the EA FIFA games.

I'll bet they lost a lot of money - I'm sure there's an interesting story about FIFA's efforts to get their own game development up and running. I guess they wanted EA to pay $300 million per year and EA said no, but I doubt FIFA made 50 million on the games they released.

tayo42 37 minutes ago | parent | prev [-]

If you havent heard of people playing ea sports games since ps1 you're in a bubble.

nick486 an hour ago | parent | prev | next [-]

Yes, and buying McDonald's to influence anything would be a joke too. In fact EA is the McD of gaming, thats a perfect metaphor.

If you want influence, there are waaay better value propositions.

krige an hour ago | parent | prev | next [-]

If they sold games and were well monetized (not to be confused with heavily monetized), they wouldn't be in this situation in the first place.

DimmieMan an hour ago | parent | prev [-]

The 'core gamer' bubble has always been bad for this.

Sports games sell like hotcakes and have people buy them every year religiously but you never hear about them, sims too. Their other titles were heavy hitters.

Their just a seperate audience; EA certainly has influence, just not with people that talk about games.

rockskon 30 minutes ago | parent [-]

Cultural influence though?

Are you going to have MAGA Madden?

The Socialist League?

ReactiveJelly an hour ago | parent | prev [-]

They make all the sports games. Have you noticed all the sports and Mr. Beast type slop that's like "Wow and here we are inn Dubai / Saudi Arabia whatever and it's beautiful and luxurious and we're driving in Lambos waooowww"

If product placement didn't work it wouldn't be an industry

kidfiji an hour ago | parent | prev | next [-]

Didn't realize gameswashing was a thing like sportswashing, but here we are

gmerc 2 hours ago | parent | prev [-]

This. See Bobby Kotik and the Epstein files.