> It's really every category of commercial activity.

I'm not going to defend capital's ability to ruin things, but this is framing is not helpful. Enshittification as it was described by Cory Doctorow, who invented the term, requires two additional things:

1. A platform that tries to attract both producers and consumers. Amazon is the canonical example. The platform does what it can to attract enough consumers that producers have to use the platform to reach them. Then it squeezes out the value to the producers (e.g., hiking acquisition fees, etc.; competing with them and underselling them with cheaper alternatives). The final step is to destroy the value to the consumer, by degrading quality and increasing price. By this time, neither producers nor consumers have many levers to fight back.

2. Non-physical pricing levers. Enshittification requires the ability to observe consumer behavior and jigger pricing at great speed. We see this in Amazon again; ridesharing apps introduced surge pricing; ads are priced according to what platforms know about you. In a physical store, the logistical cost of changing the price of goods is nontrivial, so we don't see the same sort of gaming there.

Enshittification is a novel and illuminating concept, so we need to be careful not to let it turn into some vague "things got worse" meaning.

>Enshittification as it was described by Cory Doctorow, who invented the term,

Cory Docotor didn't invent the term. He just made it more popular. Others used it at least 9 years before he did to describe "web design", and 3 years prior to describe the U.K. : https://www.oed.com/dictionary/enshittification_n?tab=meanin...

>Enshittification is a novel and illuminating concept, so we need to be careful not to let it turn into

The gp I replied to already used "enshittification" in a more general way to describe "almost all software". Most software out there is not the platforms that have the 2 factors you listed. I was just going going along with the conversation.

As far as policing the usage of "enshittification", you've got an uphill battle because people like the way it sounds and tend to use it as a spicy word to talk about anything getting worse. They're not going to research what Cory Doctorow was talking about and doublecheck to see if matches exactly what he was trying to describe. E.g. See it used to complain about "public libraries", "policing", "tech jobs", etc: https://hn.algolia.com/?q=enshittification