>Agricultural reform or innovation is certainly an avenue to explore; but this strange obsession with "stop eating red meat" is a bit too much.

Most of the people pushing it are doing so because they believe it's immoral to eat meat, so they'll latch onto whatever excuse they can to try to stop people.

Many, yes, but I think you misjudge the less vocal but large majority of people saying less meat is better for the climate and environment.