Beef is already too expensive for most people. Americans are probably the exception but I can assure you that most Europeans do not have beef heavy diets. Even culturally, pork (and now chicken) were the proteins of choice.

'Europe' is a big place. Here in Ireland good quality beef is readily affordable, and not particularly more expensive than chicken or pork.

I'm in the USA and I eat a lot less beef than I used to. The price has really jumped in the past few years, maybe since the pandemic?

Subbed pork, poultry, and eggs for the most part, some fish but that's not particularly cheap either.

It's still way, way, too cheap compared to its climate impact

>Beef is already too expensive for most people. Americans are probably the exception but I can assure you that most Europeans do not have beef heavy diets.

Beef is too expensive for many Europeans because GDP per capita/standards of living are declining in many European countries. People in East Asia, the Middle East, Oceania and South America still eat plenty of beef too.

Yeah, since COVID and then the Nord Stream terror act they raised beef prices to unsustainable levels. Döner (which is cheap ground sausage like beef in practice) between 7 and 10 EUR now (was between 3,50 and 4). Blockhouse steak (tiny) is 48 EUR.