Windows Vista came out and everyone hated it. Microsoft ignored everyone and said, “You fool users just don’t understand what makes a good operating system.” Snow Leopard was the next major OS release and it just worked the way people expected an OS to work. Paired with solid understated marketing, it felt like users were respected for their choices in an OS once again. MS was forced to follow suit with W7.

Now, MS is back to ignoring users by forcing telemetry and AI. Too bad we don’t still have Steve Jobs to show them how it’s done.

> Windows Vista came out and everyone hated it.

People had difficultly opening the plastic case it came in. I did. Ms added a red pull tab to indicate an affordance, then later changed the case to a simple clam shell for Windows 7.