> We are bold, we take risks, and we do things that haven’t been done before.

This is a very annoying line. Risk for the sake of risk is self-destructive. The risk-reward profile is what matters, and people respect risk taking with large upside.

Having your company’s logo tattooed on a bunch of random people is zero or negative upside.

Tattooing company logos has already been done https://www.huffpost.com/entry/billy-gibby-aka-hostgator_n_2...

So really, they are just boring and derivative. Probably an analog to be drawn here for modern SV.

There seems to be a line of thinking that past unicorn startups had bad risk-reward profiles, and therefore a good founder should be taking lots of bad risks. If they take good risks, they will never succeed and become a unicorn. Very "tres commas".

So, demonstrating there's no risk too outlandish for you becomes a form of social signaling to investors.

This whole affair has the dirty shadow of a society like the one depicted in Jennifer Government.

It's the kind of action founders imagine who would be willing to give optional tattoos to any of their their proud employees after all their unusually generous equity packages have skyrocketed, matured, and been cashed in.

But they know they don't have what it takes for that.