The joys of monopolies, I guess. I think that the only solution is to break them, and that goes through regulations.

And laws. The US Congress could pass updates to the Sherman or Clayton acts any time they want to.

As soon as "selling the company to big tech" became more financially attractive than growing a competitor, we should have been looking at re-enabling a competitive marketplace.

It's not rocket science either: simply imposing regulation-mandated data takeout / interoperability + sharpening acquisition competition tests + preventing anticompetitive tying. With requirements that get increasing strict the larger one party is and mandatory minimum penalties that are tied to total revenue.

If we look at the world as it is and say "That's not great," then... create a different one.