You never know what will be someone's straw-that-broke-the-camels-back moment, but this was it for me. Nothing in this post was new news, but despite that, seeing it written down in one place made me realize just the type of person, I mean company, that you are and what you really want, Google. For too long I've been holding on to the "do no evil" person, I mean company, that you once were. But now it's clear to me... you're a toxic friend. We've been drifting apart for years, but now it's official... we're breaking up. I'm sure there's a person, I mean company, out there for me. One that will treat me right, be good to me, and respect me as a person and I'm going to find it.

Agree. It was the watershed moment that represented the break from "don't be evil", a cheeky slogan that was remarkably effective at conveying a sense of what they were about by talking about what they were trying not to be.