Desparation. Desparation to get more clicks to get more ad revenue. Those who lived to see the rise and fall of Excite and AltaVista search engines know it's exactly the same thing happening.

Even Google search is spewing out hot garbage a lot of the time. Prabhakar Raghavan's internal sabotage of the engine that started 2019 never seemed to have stopped, it just got worse.