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voakbasda 10 hours ago

What a spectacularly efficient means to devalue a once “premium” brand. I guess “good will” didn’t get its own line item on their balance sheet.

immawizard 10 hours ago | parent | next [-]

It's on page 46 https://www.bmwgroup.com/content/dam/grpw/websites/bmwgroup_...

vineyardmike 10 hours ago | parent [-]

Goodwill is supposedly €1.504B.

inigyou 9 hours ago | parent [-]

Goodwill measures, IIRC, the difference between the value of a company's material assets and its market cap.

bequanna 10 hours ago | parent | prev [-]

Beyond Gen X, does anyone younger consider BMW a luxury brand?