> It won't work.

Maybe. But the rest of your post doesn't have anything to back this up.

> I'm also curious, what about AI assisted media? If a company writes a full article, then uses AI to edit it a bit, does that need to be labeled?

Why would it? The threat is mass generation of articles without any human oversights, and realistic looking images claiming occurrence of events that never hapened. Nobody cares about an AI typo and stylecheck.