How can you put Ryanair and BMW in the same category?

Ryanair's whole shtick is "we'll treat you like cattle in a truck, and you'll be grateful you only paid €20 for the experience". I feel that anyone who is outraged by their nickel-and-diming doesn't really understand what Ryanair is about.

If I paid €200 for a flight from Dublin to Amsterdam, and they forced me to watch ads on the seatback screen and charged me to use the loo, then I'll be rightfully upset. But €50 for Ryanair? Where do I sign up for the €20 standing-only tickets?