Ryanair is the epitome of "cheap with compromise" which is the opposite of the BMW brand. And kindle basic gets advertising as a known feature at buying time.

Pushing advertisment after sale on a premium product is absolutely not similar.

I had to edit my comment saying it might not have been a fair comparison because I realized they might’ve just been dissing BMW pretty hard.

‘Enjoy your “luxury“ car’, the kind of “luxury“ that appeals to subsidized e-reader buyers and discount airline customers.

And I like that. If BMW can’t resist monetizing their customers’ attention, they don’t deserve the higher-end customers their marketing suggests they desire.