About half of those kit numbers are less per year than a single 30 second ad during the superbowl.

That's a little dishonest. The prices are in Pounds, and there a significant high outliers.

Superbowl ads currently average around $8m USD (£5.93m).

	▲	Avshalom 3 days ago \| parent [-]
		You're right, only about half of them are less than £5.93m with one of them being almost the same.