They aren’t downloading that content from a company with a $2.5T market cap. They presumably aren’t making a living by selling that copyrighted material via a retail that claims to run a legitimate business.

I think that makes a big difference.

Imagine if Amazon Video, Audible, and Kindle will all just pirate stores, where uploaders of the pirated content made money on the downloads, people paid for those downloads, and Amazon took a cut of everything. How long would that go on before they were in court and that was shutdown?