I didn't realize the commercial-block-sized "hydration breaks" were that profitable.

For a second, I thought the Americanization[1] of fùtbol would be done gradually and no one would complain as we'd be slowly boiled. I'm glad the corrupt bastards got greedy/impatient and took a big swing.

1. Sports primarily as a business, catering to owners first, sponsors second, broadcasters third, and then lastly, fans. IMO non-profit sports organizations are the best model for fans, who I identify the most with.

Per-ticket prices were a big factor too. By turning it into an open bidding process, every ticket sold at close to its market value, and many above that.