you are right, but that does not negate the friction that people felt at the time. my experience is with netflix, and i never found issues canceling, and as a matter of principle, i do not subscribe to services unless there are no alternatives (e.g. i pay for amz shipping, my own email domain). compare canceling a service sitting at home to driving to the video store, depositing dvd/vhs, and still having to check if they 'accidentally' overcharged. today it's so simple afaict.