Who's an end user.

Unless you own your hardware, you aren't the end user. When your phone, tv, camera, or even laptop on a non-free OS is on your network, you can get some semblance of control by controlling what network services it uses.

Things like DoH are part of the removal of my control as a home user and give it to Sony, or Apple, or TPLink

The most obvious thing is it becomes harder to block adverts.

Throw in internet-centralisation through HN darlings like cloudflare and you're screwed. You have no idea what anything is talking to, as it's the same destination IPs, so the choice is either block it completely, or allow it with no control.

I do share your actual concern, but I think the term 'end user' applies to any human sitting in front of a computer, trying to achieve something, independently of whether the effective sysadmin works against his interests or not.

> Who's an end user.

I think in this context it'd be any netizen who does not hold a significant amount of power to influence other [unrelated to them] netizens?