Fun thought exercise: why would this be a terrible idea?

idk about terrible idea but it would just put a super crazy load on their servers every week at the same time, one presumes? unless they are in it for the sport. i mean, it's not like i personally am in the habit of sweating my weekly quota reset, but it happens, and i am very focused on when i can get back to it. but maybe that's not most people. sounds like it's staggered.