This was our biggest concern as well. I already talked to few owners and negative connotation was making them reluctant to be on the site.. We thought about different name like "under10" "dimedrop" "Fooglemap" but none of them stuck. (We did like the name Fooglemap, but similarity to Google map will create risk of cease and decease letter if it ever becomes major.. so decided not to do it.)

Still torn on name change.. We want cool / memorable name.

May I suggest MealOnADime ? Dine n' Save Find your meal

I'd say to avoid the under 10 branding because of inflation.

mealdeal.com