My team uses this technology on a daily basis at my company. I run a design / build firm in the Hamptons, USA. We start all of our design projects with a 3d-first approach. Schematic design starts in 3D using Rhino3D or Revit. We use visualization plugins, like Enscape, to render the models and stream to a Quest 3 headset.

So when clients come in, and feels adventurous, we'll setup the headset, set the display height to their actual, and let them walk around their beautiful new home.

The response has been powerful. My clients are able to truly understand the scale, the proportion of rooms, ceiling heights, and the smallest details.

We're able to make real-time changes to the model (within reason) and provide instant design feedback.

I've been using this technology for years and I'm surprised it's not being adopted faster - good for us right now though!

Do you find the value of VR/AR to be in the communication of design intent to clients unfamiliar with traditional 2D representations, or do your designers leverage VR/AR during the design development process as well?

Do you believe Apple will continue to spend billions on a device that caters to niche enterprise use cases and is today selling in single digit thousands per month, if that? If so, qhat other Apple products out there suggest that enterprise is something Apple cares about enough to maintain a distinct product line? This isn't Mac Pro where 95% of the R&D and production costs are shared with half a dozen other major Mac SKUs. This isn't MacOS. It isn't iOS. It isnt even iPad OS which it was initially based on. Excepting the SoC, the hardware is entirely bespoke. It doesn't seem realistic to me that they'd continue it without a real consumer audience that the last 2.5 years proved does not exist. Hell, even the lowly Quest, that cost Meta over $100B so far, sold nearly 30M units and Meta's clearly bailing on that as it pivots to non-enclosed facial computers like glasses. The whole category is a failure outside of a few enterprise cases.