I agree but they did send two emails with the 100x price once it changed.

It would be nice to get an email specifically about the price change not just the auto renew but that's hardly a rug pull.

I cannot imagine that I would assume that the price had changed in the 4 days between the first and second emails. Until reading this post, I didn't even think that was a possibility. Clearly grounds for a chargeback if the 7 day email was explicit about the $38 price. Maybe it was the TLD and not Hover that triggered the price change but I'm sure that this isn't the first time this has happened and I can guarantee Hover is aware of this possibility and simply chooses to ignore it. I don't think Hover's fault can be dismissed but whatever, chargeback.