It seems to be playing on Nostalgia, judging by these paragraphs like this one:

>The dithered photos look somewhere between a newspaper halftone and an old video game. The processing is part of the fun: you watch the colors come in one by one, like a digital polaroid.

Frankly, it does seem like a very fun gimmick, but also highly impractical. But my adoration of this little thing might just come from a general longing of the low-tech, simple devices of the past.

Something doesn’t have to be for everyone.

There is a good amount of articles of how we worked towards one device for everything, and more are rediscovering single use devices.

One use case is it helps kids understand how things work, including using dvds, etc.

A low fidelity photo allows the imagination to fill in the picture. Insistent kids can relate to lower fidelity as their own writing and drawing evolves.

Cameras are both gadgets and instruments of artistic impression, if you only measure them quantitatively you miss a lot.

These cameras can be fun the same way a toy piano might be fun to a virtuoso pianist. Something different.