Doubleword AI is conducting a classic textbook marketing trick called newsjacking.

Writing a detailed technical post behind the news of Kimi K3 and KDA algorithm with an audacious title like "You Could Have Invent Breakthrough It too" they are pre-filtering out the ones who couldn't comprehend with quick read (myself included) and attracting the ones who agreed with the blog post. At the end with a strong CTA to promoting their 10x cheapter open weight model AI inference and hiring too.

Good job Doubleword, I see what you are doing there.

lol - co-founder of Doubleword here. honoured you think we have sophisticated enough marketing to 'newsjack'. What actually happened is my cofounder wrote it over the weekend because he's a mega-nerd and put it live yesterday. I hadn't even read it until I saw this hacker news thread lol

We're just a group of guys and gals who like inference!

“Kimi Delta Attention” because “Kimi K3 Delta Attention (oh that’s just our little internal name for it as a joke)” passes no sniff tests.