Sure it may be that way now. But if you go back 20 years to for example video game programming, the hard part was figuring out how to solve the problem, not spend weeks or months trying to figure out the abstract design of the code itself. 10-20 years ago a lot of the value of programming was figuring out how to do something, which is by its nature about writing the code, I would argue.

Edit: Also, even outside of video games, I don't remember people being obsessed about software design 10-20 years ago the way they are now. You had some design principles of course and there were obviously bad or redundant ways of doing things, but it's on a whole other level the past 5 years at least from what I remember.