It's not an isolated incident, he is describing an increasingly common attitude which is utilitarian/"realist" at best and a grotesque materialist corruption of the liberal arts education ideal at worst. Education is generally no longer seen as an end in and of itself, but as a means to more money; insofar as one accepts that view, learning the material is aside the point; getting the grade that gets you the paper that gets you the job that gets you the money is the point, for them.

> getting the grade that gets you the paper that gets you the job that gets you the money is the point, for them.

But then there still is a lever, I suppose, including for reading.