I think you underestimate the value that "filtering by a trusted source" provides.

What are the "trusted sources" that are better than Amazon (which is itself no better than Aliexpress)? Or Walmart, or target, or Newegg, which, ditto?

I buy straight from brands I trust whenever possible, not even trusting Amazon as an intermediary between us. Those brands aren't selling alibaba-dropshipper stuff.

I'd say my trust in stores that sell more than their own brand is at an all-time low. You have enshittifying mid-range department stores where you can't trust a thing, fake "outlet" stores, et c. I sort-of trust REI. I sort-of trust Costco. End of list, maybe?

Like if there's value being delivered in the "trusted source" sphere for a general retailer, I'm not seeing much of it. Quite the opposite, that's all gotten worse steadily this century.