This is very cool.

I'm curious how hard the go to market in hard tech like this is? What is the long term economic model in terms of what you think the margin can be and what the incentives for plants to adopt this technology?

Great question! Thanks for asking. The GTM is tricky because it is so closely linked with scaling the technology, and because it is so two-sided. The way we currently do it is we look to build strong relationships with potential customers over time, getting in contact early and strengthening relationships as we scale the technology. So with many potential customers, we will first sign an LOI or MOU and then with every scale-up in technology we can formalize those relationships a little bit more. Until you get to a point where you have customers that you can convert to binding offtake agreements. We use a very similar script on the biogas supply side. And everytime you scale the tech further it becomes a little easier because a larger pool of companies is willing to engage and take the risk of doing business with you.

In the long term, we will look to be build, own and operate these units. Based on chemical engineering simulations and techno-economic modelling, we think we can be price competitive with fossil-derived DME and be the cheapest green methanol on the market with pretty strong margins for the chemical industry (where margins usually hover around 10%).

Let me know if you have more questions!