Not just Eastern European stores, they do it in France (it's a a French company) and India too. First time I saw it was in India, it was very impressive.

They also have a lot of vertical integration, they manufacture many of the products they sell.

Can confirm they do this in Canada too. Though I'm not sure they have much of a presence outside of Quebec.

It was very cool to try, and very much a "why doesn't everyone do this?" feature. I've never seen it anywhere else.

Is there somewhere they don't do this?