I consult on the topic of technology for non-technology companies (think like a hydraulic piston manufacturer or something. They consume software in order to create something else.)

Basically if the technical leaders at such companies fail to shoehorn AI in somewhere, they will have to find a way to demonstrate to their board of directors that they are keeping up to date and not allowing the business to settle in to abandonware. The guys selling the software also have a similar problem -- industrial abandonware whose development team was laid off 12 years ago is for sale right now and you have to be careful not to accidentally spend a million dollars on it. Something that has AI bolted on, even in an insignificant capacity, is more likely to have present day relevance.