I'm moderately sure that there's a part of private equity that would be content with a steady profit (at the right price). It's just not the part that you usually hear about.

The path to "get rich quick" is selling a lot of cheap junk for a high price. In order to make this work you need to constantly be on the lookout for a new scheme though as the money will run out on the old one fast.

The get rich not quick as quick (and perhaps not quite as rich) it make a good quality product with consistent margins as you earn a reputation.