"For 95% of all code that is correct. std::make_* is easy to use and prevents a lot of mistakes, while having no loss of performance."

For 95% of code std::unique_ptr has no loss of performance. Perhaps. Just remember that it is not a zero-cost abstraction, the compiler won't always be able to entirely eliminate the overhead:

https://www.youtube.com/watch?v=rHIkrotSwcc

I watched that about 7 years ago when it first came out, and at an hour long I'm not about to watch it again... From what I can recall those are things that rarely are important. There is a cost, but in most real world code they only add a few nanoseconds - I have more important things to worry about.