The real humour is Meta thinking it will be a meaningful part of AI future...

unfortunately one of the main applications of current wave "AI", in the long term, is going to be mass surveillance. Meta is a big player on that front.

It's a game for those with the most cash to burn, and Zuck has that cash (or the ridiculous and numerous equivalents the financers/economists come up with whenever the old set of Monopoly currencies come up short).