That's exactly what the article highlight might actually put your "competitors" (if you see others like that) in front of you, as focus and "what you actually did" becomes more important. Might be that while you shipped and experimented with 50 different APIs, your "competitor"/peer just did 3, but they were more carefully considered so the payoff ended up bigger/better, in whatever way that could be.

That's how I understood the article at least.