> “we’ve been suckered into using something with sweetheart attention before only to have the rug pulled when we’re ‘reliant’”.

It makes me feel like this is like the corporate form of love-bombing perhaps, oof, I think that two reasons for this could be that most companies would want to do anything for contracts with large companies, (especially within B2B?), of course I feel as if some additional attention is a good point but excess of anything is bad as you have said that they learnt from. Its good to know that they learnt from it though :-D and perhaps other companies could also learn from it as I believe that wisdom comes from learning from other people's mistakes as well.

Another reason is that companies like to really show about other large companies using it. I have heard when a company literally said (users of this product also use)... and then proceeds to show the names of recognizable companies like Lovable/OpenAI/Anthropic/Google. (that too very sneakily)

There is also the part of used by engineers at (Big tech) etc. but I think I remember cases where the engineer doesn't use it as part of their day job at Big tech but rather on the side and there are so many engineers and the amount of use could vary just as well (because otherwise the company could just say "used at Google/Microsoft etc." itself.)

I found that part silly but perhaps my heart still tries to understand other people and my explaination of it is perhaps that with all the new companies, one of the filters that people select for trust is seeing what other large companies are. This makes us, say, transfer the trust we have from the brand of these large companies (Google/Microsoft/Lovable etc.) and into smaller brands.